About
Who we are
The European Visibility Index is a research initiative tracking how prominently companies appear across AI-generated search answers - and helping them improve.
Our mission
AI engines are rapidly becoming the primary interface for information discovery. When a decision-maker asks an AI about a company, the answer they receive shapes perception, drives consideration, and ultimately influences business outcomes.
We built the European Visibility Index to bring rigour and transparency to how this new form of brand presence is measured - and to help organisations understand and improve their position.
The Visibility Index Initiative
How we score
Scoring Methodology
The Visibility Score is a weighted composite of 5 dimensions, derived from structured queries fired to Gemini, ChatGPT, and Perplexity.
The Visibility Score measures how prominently your company appears when decision-makers ask AI assistants about your industry and about leading companies. We run structured queries across ChatGPT, Gemini, and Perplexity, then evaluate two things for every response: how often your company is mentioned, and how high up it appears. Each category score is adjusted for competitive intensity, so standing out in a crowded field counts more. The final score (0 to 100) combines sector-specific and national visibility, weighted by each AI platform's market relevance, giving you a single, comparable number that tracks your brand's presence in AI-generated recommendations over time.
Read the full methodology